Sitting on the plane heading towards Calgary and my third outing at the largest sporting event in the world, I can’t quite fail to recognize the absurdity of the situation. The many twists and turns and eddies of fate that have conspired to put me here and will continue to orchestrate the currents of destiny, for the next few weeks and beyond. I am one of a party of four traveling to Calgary as the Great British halfpipe snowboard team. Myself, fellow rider Ben Kilner, coach Leo Addington and physio Rob Madden. We all boarded in Heathrow Terminal 5 as guests of BA, which was just as well as if we had had to pay for the crazy amount of baggage we have with us we might have been bankrupt before we set off. A bit like SSGB might soon be, but more of that later.
We are headed to the official holding camp in Calgary where we will spend the next few weeks training and getting ready for the proceeding weeks of the actual Winter Olympic Games. The holding camp is a half- way house between the normal snowboarding calendar and the once every four years madness and excitement that is the Winter Olympics. We will stay with other Team GB athletes from other winter Olympic sports and get to know them and the other staff that will be working in the British camp of the Vancouver Olympic Village so that we are slowly acclimatized to the somewhat alien, (to us snowboarders anyway) team uniformed world of National Olympic Team shell suit existence. Don’t get me wrong, the team kit is pretty cool and we are certainly extremely well provided for with top of the range Adidas sports clothing. It is just slightly strange for snowboarders to be in this situation, as we are normally not dressed in Team Country uniform and like to at least kid ourselves on that we pride ourselves in being individuals who interpret the latest fashion in our own unique way.
Which brings me back to the shade of absurdness positioned as the backdrop earlier. Why, might you ask, is it absurd to be heading towards participating in my third Winter Olympics? Why not recognize the situation as one of excitement, anticipation, nervousness perhaps, or relief on making the qualification? These suggestions would have needed some degree of pre-planning though, a certain pre determination on arrival at a final goal, which I just did not have the luxury to afford this time around. I am here as if on a whim, almost as a chance of fate, in the best possible way, of course. I really never thought I would make it to three Olympics as a snowboarder.
Competitive snowboarding for me has become, or rather has returned to being, somewhat of a hobby in the last few years. Maybe out of necessity rather than choice, I may hasten to add, but it is a fact all the same. When I can, I ride the pipe, and if it fits in to the rest of what I have going on, then I do a pipe contest. I really enjoy riding the pipe and I more often than not also really enjoy riding pipe contests but I certainly can not afford to make it my full time profession. If I am truly honest I equally enjoy big mountain powder free riding but also, can not afford to make that my full time profession. And I do not think that I would be happy right now if either were my full time profession as I mean afford in a truly holistic sense.
Snowboarding has changed in ways I never thought possible eight years ago, sitting on the plane bound for the Salt Lake City 2002 Winter Olympic Games. Back then, there were very few riders who could truthfully call themselves professional snowboarders, in the sense that they were making a substantial living from competing in halfpipe contests, or riding powder for that matter. We were a seemingly rag tag group of like minded, talented, athletic and adventurous individuals with a penchant for risk taking and challenging boundaries, not just in our sport, but in life in general. We had built an admirably strong worldwide community of fellow snowboard visionaries, and were doing our own thing to a new, worldwide, audience of smitten general public. Who, no longer used to taking risks in their own lives, and no longer able to access their imagination to find their own adventure, became besotted by the ‘X’ factor. We were also fortunate to be supported by a young but growing boardsports industry, keen to promote the message of freedom and encourage its’ young knights in their ambitious quests.
Snowboarding became the media darling at the Salt Lake Winter Olympics, which not only brought a large rise in mainstream popularity and an increase in snowboard retail business, great for core sponsorship and the riders who were supported by this, but attracted many keen non core brands with large budgets, ready to associate themselves with these brave new pioneers of cool modern Xtreme sport and attitude.
Fast- forward through the 2006 Turin Winter Olympics to the present day, and Shaun White is a national sporting icon in the USA. A figure carved into the national psyche as a modern day sporting hero for the gaming generation. Where generation X took to the slopes in grunge filled rejection of 80’s consumerism, generation X-box have taken to consumerism in reaction to the idolized marketing of the wistful gen X, post seasonaires, now often running the marketing departments of the many companies propping up the modern day circus that showcases Xtreme sports. There are now many young riders who can state claim to the profession of professional snowboarder, making more than a comfortable living from competing in the sport they love. These riders are not just young Americans, but are from all over the developed world. Europe, and Japan, New Zealand and Australia to name a few. Add to these riders, the emergence of a talented and extremely well trained group of government sponsored Chinese riders and it is easy to see why the sport has not only progressed so much in such a short time but become one of the fastest growing sports in the world.
Where does the Vancouver Olympics sit in this developing story and what of the absurdity of my situation? The absurdity comes from the feeling of happiness I have that I will be one of very few riders at the Vancouver Games to also have been at the Salt Lake Games, and even more so, from the fact that I will be one of the very few riders there belonging to the group termed generation X as opposed to the majority of the other riders who, as well as never having heard of Primal Scream, 60 ft Dolls or Ned’s Atomic Dustbin, will certainly know their way around an X box better than me! Absurd because, back then, I would have delighted at the thought that snowboarding would conquer the world as it has done. I would have marveled to think that there would be a world famous snowboarding sporting hero, red hair and all, spinning and flipping his way into the very psyches of the people that I thought would just never ‘get it’. I would have been high on the enthusiasm, albeit it temporary, of the mainstream sporting media to know more about my great sport, but, now, well, I just have the uneasy feeling that you have to be careful what you hope for. The feeling that you get when you find out that the grass is just as green on one side of the fence as on the other. The feeling you get when you buy an apple in the US that is twice the size of the ones in the UK yet lacks that distictely apple taste. The lingering wonder in the back of my mind as to whether the grass is fake or not. Perhaps this is a feeling inherent to my generation? Perhaps I am cynically seeking that fountain of youth no longer accesable to the over thirties, even halfpipe riding ones. But something tells me this is not the case. Something tells me that the feeling I have is related to the general state of things, not just snowboarding.